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Thursday, October 13, 2011

Lululemon Gratitude Wrap Sold Out!

So were you one of the lucky ones who was able to score the highly sought after Lululemon Gratitude Wrap? Well, if you were in the majority I have a feeling you were not so lucky. Just like predicted in my previous post, the Lululemon online website experienced many technical difficulties during this mornings shopping mayhem.  

The phone lines lit up with many angry "guest" demanding to know what was going on with the site. The Lululemon Facebook fan page had hundreds of complaints from frustrated buyers who were trying to make a purchase but were either kicked off the system, held in limbo for hours or worse confused because their transactions were completed more than once.

Here is a screen shot of some of the complaints: (names have been removed for privacy)

This was one of Lulu's response to a concern guest:

"Hey Ladies,
If you are in the middle of an order and it's still "spinning", stop the page, refresh, and replace the order."

Except following the above instructions were causing buyers to start all over and some were mentioning getting charged more than once for each transactionWhat a fiasco!

Here is another reply explaining the situation:
"Thanks for reaching out. I'm going to be looking into your order and I'll loop you in as soon as I have an update. I just wanted to reach out and let you know that I'm working on it.
As for your frustrations, I can completely understand them. We took every measure we could to see this go as smoothly as possible for our guests, and there are some things that we just couldn't predict. Again, I can completely appreciate your concerns and will definitely be sharing your feedback with the team.

Thanks again for reaching out and I'll speak to you soon."

Best Wishes,
I'm sorry Lulu - I love you but I call BS on this! Come on! How can Lululemon not know that this would be an issue? Impossible! Lulu, you create the hype by teasing your buyers and then only releasing the product in certain markets and a limited number online. This is not a new issue. This is been happening for years with many different Lululemon pieces. It recently happened during the Vancouver 2010 Olympics and their release of the Cheer Gear line and it won't be the last. Limiting the number of items available is also creating a buzz about a product, the line and the manufacturer. It is a brilliant marketing technique, one being used many companies.
To those of you who were lucky to get one, congrats! To those who didn't, I'm sorry :( Now the Lululemon Gratitude Wrap has become a huge commodity and many will be flocking to other sources to purchase it while paying top dollar.  
 Thanks Lulu!


  1. Hi! New follower from Thursday's Friends hop! I hope you'll stop by and follow back! Thanks! :) Through the Eyes of a Tiger

  2. Hello there following you on Friday blog hop.. have you added you to my life hope you could also return the favor. Have a great day. Here are my url:

    I will be checking back and hop to the other blogs to say Hi as well.
    See yeahh

  3. Hopping over from the Friday Blog Hop. Now following u via GFC. Stop by and say Hi

  4. Wow I did not realize that this brand was that popular we have it the states but it is not as crazy as in your parts. WOW

  5. Website difficulties are not fun...
    I would love a follow back!
    Newest follower!

  6. New Follower from Blog hop till you drop. Hoping you will follow back! =0)
    My Crazy Life

  7. Thank you all! I have followed all your blogs...keep writing and I'll keep reading :)

  8. Well,it always happens to any business, and it sucks both sides:(.

    Following your lovely blog. I am also inviting you to join Autumn Blog Hop 2011 at Momma's Lounge ( ) where you meet more mom bloggers; shout away; add your giveaways and/or blog and business links; and get featured by sharing your crafts, recipes and interesting musings. You can follow me back at

    Thanks and have a great day!


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