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Wednesday, November 21, 2012

Lululemon Settled Lawsuit

Back in August, Lululemon filed a lawsuit against Calvin Klein Inc. and G-III Apparel Group Ltd. for violating US patents issued in June 2011 for the famous Lulu waistbands.  A press release issued by Lululemon indicates that the lawsuit has been settled but the terms of the settlement are not disclosed.

I found this lawsuit surprising considering there are hundreds of yoga/athletic brands that have a similar look, cut, style, fabric to Lululemon yet Lulu filed suit against Calvin Klein.  Speaking of similarities, Winners, TJ Maxx and Marshalls  sell a brand called Kyodan that carries a variety athletic apparel - some very similar to Lulu.  There was a discussion recently in a Facebook group about this brand and someone posted a photo of a recent finding.  Interestingly, the picture was of a pair of Kyodan shorts that looked identical to the Lululemon Still Shorts.  However, the more interesting part was that these shorts were labeled "Kyodan" but had the Lululemon refective logo on the leg.  How is this possible? Is Kyodan made in the same factory as Lulu? Is Lulu testing markets using pseudo brands? Hmmm.  I tried to locate the manufacturer for Kyodan and the only thing I was able to find was a company called Pure and Simple out of Montreal that Trademarked Kyodan in 2005. Personally, I think the two brands are made in the same factory and this particular pair (and who knows how many others are floating around like this one) was given the wrong logo.  

What do you think?

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